George Lois: The Big Idea: On Creating the Big Idea Taylor Galloway investigates how we see ourselves

investigates how we see ourselves and each other

About The Yellow River

Walker Evans and Ansel Adams

Michael Phelps

Its title refers to the democracy of vision

George Lois: The Big Idea: On Creating the Big Idea Taylor Galloway investigates how we see ourselvesFirst edition of George Lois: The Big Idea: On Creating the Big Idea (2008). Medium format hardback in fine condition. Slight wear to outer book jacket. Please see photos for reference. About George Lois is advertising s most famous art director. He founded the creative revolution that spawned modern advertising, as his iconoclastic talent created icons dramatizing the problems, solutions, foibles, and promises of American life. Astute media critics